Seoul Human Rights walking tour
A walking tour exploring Seoul’s modern social and political history, shaped around five key themes.
Commissioned by the Seoul Metropolitan Government, the project was developed by a team of four. Together, we designed the visitor experience as a whole — from shaping the walking routes to designing the maps and visual guides, and creating audio cue cards that enabled group leaders to deliver the tour on site.
The tour was conceived as a multi-sensory experience, using walking, listening and looking to engage with Korea’s difficult modern past.
2016 Seoul Metropolitan Government & ponytail creative
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